Hard Rock Denies Involvement in Star Entertainment Deal

Hard Rock International has firmly denied any involvement in potential transactions with Star Entertainment Group. On May 20, Star Entertainment announced it had received interest from various external parties, including Hard Rock Hotel and Resorts (Pacific).

In response, Hard Rock International issued a press release stating, “We want to make it clear that Hard Rock International is not involved in, nor has it authorized, any discussions, activities or negotiations on its behalf in connection with a proposed bid for Star.” They emphasized that they had not authorized the use of the Hard Rock brand in any potential bid for Star by any third party.

Context of Star Entertainment’s Troubles

This denial comes amid a turbulent period for Star Entertainment. The company has faced several regulatory challenges and significant executive changes. In April 2024, Chairman David Foster departed, following the resignation of both the CEO and CFO in March. The company’s H1 2024 report revealed a 14.6% drop in net revenue. Additionally, the NSW Independent Casino Commission’s investigation led to allegations of misconduct, prompting Gold Coast CEO Jessica Mellor to resign in April.

Hard Rock International further stated, “Our brand is built on a legacy of integrity, excellence and a commitment to our guests, partners and team members worldwide. Any misuse of the Hard Rock name in unauthorized business dealings is taken very seriously. We are currently investigating this matter and will pursue all necessary legal actions to protect our brand and reputation.”


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