Paysafe (NYSE: PSFE), a leading specialized payments platform, today launched a new program for its Skrill USA digital wallet that caters to the wagering preferences of high-stakes American online gamblers. Building on the recent Skrill USA product upgrade, the new program, which has been first rolled-out with the PlayUp USA sportsbook, provides enrolled players with the U.S. iGaming industry’s highest limits for instantly funding a deposit.
PlayUp USA, which operates online sportsbooks in Colorado and New Jersey, was one of multiple operators to upgrade their Skrill USA integration in Q4 2021, when Paysafe rolled-out the revamped digital wallet to support instant funding of deposits and payouts. Now, PlayUp USA becomes the first American iGaming brand to offer Skrill USA’s new VIP player program.
The program’s launch sees Skrill USA and PlayUp USA seeking to better serve the wagering needs of VIP players, with digital wallets the preferred payment method of high-volume online bettors (7+ wagers a week), according to Paysafe’s 2021 U.S. iGaming research.
Once a PlayUp USA sports bettor is onboarded into the VIP program by the operator and Skrill USA, the single transaction limit for an instantly funded deposit is increased by as much as several hundred times the standard limit, depending on individual KYC verification.
After joining the program and linking their bank account to their Skrill USA account, a player can make an instant deposit up to their pre-agreed limit, with funds fully guaranteed to PlayUp USA by Skrill. Unlike bank wire transfers, Skrill USA instant funding can be actioned 24/7, including on weekends. Deposits are fully automated, though enrolled players are assigned their own dedicated Skrill VIP account manager.
VIP players can withdraw their winnings from PlayUp USA to their Skrill USA account in real time, and they can be transferred directly to their linked bank accounts.
Skrill USA is currently rolling-out the VIP player program across its U.S. operator customers.
Zak Cutler, CEO of North America iGaming at Paysafe, said:
“As part of our transformation of Skrill USA into the go-to digital wallet for American iGaming, we’re delighted to launch the VIP player program with innovative brand PlayUp USA ahead of a wider roll-out. With VIP players preferring digital wallets over every other payment method, we’re confident that our program and product upgrade will make Skrill USA the preferred wallet of American operators’ VIP customer segments.”
Kevin Smith, Chief Marketing Officer at PlayUp USA, commented:
“We take great pride in taking care of our VIPs and the ability to onboard them quickly once they have cleared our due diligence protocols. Having a platform like Skrill USA allows us to have very little friction in the deposit process with our VIPs but still be fully compliant with the regulatory standards that are in place.”
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