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Gambling, & Poker News
Gambling, & Poker News
BetMGM Casino is increasing its focus on live casino entertainment and interactive online gaming through a broader partnership with Brian Christopher. The initiative connects livestream content, regulated casino play, and in person celebration across multiple states.
Good to Know
A Las Vegas gala in May may seem far removed from online casino promotions in February, yet both sit inside the same strategy. BetMGM is blending live content, bonus mechanics, and regulated iGaming to deepen player engagement across platforms.
The partnership with Brian Christopher anchors that push. Known for building a large casino focused audience over the past decade, Christopher now fronts a slate of BetMGM activations that stretch from mobile apps to physical venues.
Oliver Bartlett, Vice President of Gaming at BetMGM, outlined the thinking behind the collaboration:
“Brian Christopher has been a trailblazing casino gaming content creator for a decade. He possesses an unmatched ability in the industry to engage viewers and build a community of followers online and in-person. For BetMGM Casino to truly call itself the home of iGaming entertainment, we need to keep evolving the ways we connect with players. Interactive content like Bonus Drops and live dealer roulette are a few of the ways we can bring our online casino to life.”
Between February 11 and 15, eligible players placing real money wagers on selected BetMGM Casino games can unlock four types of Bonus Drops. Each drop awards casino bonus credits with a 1x wagering requirement that expires within three days.
The campaign peaks on February 11 during a one hour Power Hour livestream from New Jersey. Streaming on the dedicated BetMGM YouTube channel BCBets from 7 p.m. to 8 p.m. EST, Brian Christopher will play and interact with viewers while showcasing the bonus drop feature.
Players at BetMGM Casino and Borgata Online in New Jersey can receive bonus drops every five minutes during that hour. A shared windfall exceeding $5,000 will be awarded before the session ends, and live viewers on YouTube will gain access to a secret bonus.
The format blends regulated online casino wagering with direct audience interaction, creating a bridge between social streaming and real money gaming.
Brian Christopher described the milestone saying:
“What better way to celebrate our 10 Year Anniversary than by giving back to our fans on BetMGM. The multiformat live integrations we have prepared are a first of their kind, and this is just the beginning as we expand our partnership to new heights. Being able to do it all in real time while conversing with and rewarding the player community is the ultimate way to create lasting connections.”
March brings a separate format tied to live dealer casino gaming. BetMGM and Evolution will host Brian Christopher Live Roulette sessions in two regulated markets.
On March 10 from 8 p.m. to 9 p.m. EST, the roulette event will run in New Jersey through BetMGM Casino and Borgata Online. One day later, on March 11 during the same time window, the session will be available in Pennsylvania.
During each event, certain roulette outcomes will trigger casino bonus opportunities for players. The rollout reinforces BetMGM emphasis on live dealer casino content, a growing segment within US online gambling.
The partnership extends beyond digital channels. BetMGM will co sponsor the BCSlots Diamond Jubilee Gala on May 23 in Las Vegas, part of a broader celebration running May 21 to 24.
The Roaring Twenties themed event will include a formal dinner, live music, a charity silent auction, guest appearances, and additional entertainment moments. The gala commemorates 10 years of the BCSlots brand while strengthening ties between online audiences and in person gatherings.
Chess tournaments, esports events, and casino livestreams increasingly overlap in audience behavior. BetMGM strategy positions interactive online casino promotions and live dealer gaming inside that broader entertainment ecosystem, connecting streaming culture with regulated wagering.
A BetMGM Casino promotion from February 11 to 15 where eligible players unlock casino bonus credits by wagering on selected games.
March 10 in New Jersey and March 11 in Pennsylvania from 8 p.m. to 9 p.m. EST.
A Las Vegas celebration honoring 10 years of the BCSlots brand with dinner, music, and charity events.
Find out more here
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