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Aristocrat Leisure Ltd has added artificial intelligence driven analytics to its portfolio through the acquisition of Gaming Analytics Inc, a US based provider of casino data tools.
Good to Know
- Aristocrat acquired Gaming Analytics for an undisclosed amount
- The target firm specialises in AI powered player analytics
- Founder Kiran Brahmandam joins Aristocrat in a new leadership role
Technology tied to casino data and player engagement now sits closer to the core of Aristocrat Leisure strategy. The Australia listed slot machine maker confirmed it purchased Gaming Analytics Inc for an undisclosed sum, strengthening its position in land based gaming analytics and platform services.
Gaming Analytics, headquartered in San Francisco, develops artificial intelligence tools focused on real time player analytics, slot optimisation, and marketing automation. The software integrates alongside traditional casino management systems rather than replacing them.
Aristocrat stated the acquisition will improve platform operations by giving casino operators access to real time data collection, analytics, and personalised engagement tools across land based properties. The goal centers on sharper player tracking and more targeted marketing.
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The acquired company brings a distributed workforce of more than 30 professionals across the United States, Spain, India, and Canada. Founder and chief executive Kiran Brahmandam has transitioned into Aristocrat and now holds the title of managing director, gaming analytics.
According to the announcement, Gaming Analytics will continue to support existing customers without disruption. The company website highlights multiple case studies involving casino operators, particularly in North America.
The acquisition adds an artificial intelligence layer to Aristocrat broader gaming ecosystem. The company already supplies slot machines, digital gaming content, and gaming systems to casino operators worldwide. Integrating AI driven analytics tools allows operators to refine slot performance and tailor player rewards programs in real time.
Gaming Analytics has drawn guidance from established industry figures. Its advisory board includes Richard Haddrill, a former executive vice chairman of Scientific Games Corp and former chief executive of Bally Technologies Inc.
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