Pragmatic Play Launches Branded Live Tables With Madison Casino

Live casino content continues to play a central role in operator differentiation, especially in tightly regulated European markets. A new rollout in Belgium highlights how branding and studio customization are becoming core tools for player engagement.

Good to Know

• Four branded live casino tables have gone live in Belgium
• The launch includes one Blackjack X table and three Auto Roulette tables
• All tables operate under Belgian regulatory standards

Pragmatic Play has extended its working relationship with Belgian operator Madison Casino through the launch of four branded live casino tables. The agreement introduces a dedicated Blackjack X table alongside three customised Auto Roulette Smart Studio tables, all built around Madison Casino branding.

The tables stream directly from Pragmatic Play live casino studios and comply fully with Belgian regulatory requirements. Each table has been designed to maintain a consistent look and feel aligned with Madison Casino while delivering familiar live dealer formats to players.

Focus on Branded Live Casino Experiences

The Blackjack X table adds enhanced gameplay mechanics, offering a more interactive live dealer format. Alongside it, the three Auto Roulette Smart Studio tables provide a streamlined experience supported by automation and brand-led presentation.

The Smart Studio setup allows operators to retain brand visibility while using Pragmatic Play infrastructure. The approach supports faster deployment and operational consistency without sacrificing customization.

Mark Maislish, Chief Revenue Officer at Pragmatic Play, said:

“We’re proud to partner with Madison Casino and support its ambitions in the Belgian market.

“The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customisation options that enhance operator identity and player engagement. These include both Smart Studio and fully dedicated environments.”

Madison Casino views branded live tables as a way to reinforce trust and local relevance within Belgium regulated gaming.

Michel Thomas at Madison Casino said:

“Madison Casino priority is to provide a secure, fast, and fully Belgian gaming experience.

“Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players expectations. We’re excited to bring this new live casino offering to market and look forward to expanding our collaboration further.”

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