FanDuel Launches Play with a Plan to Rethink Responsible Gaming

Responsible gaming often gets framed as a list of warnings. FanDuel is taking a different route. A new initiative focuses on planning, self-awareness, and everyday habits rather than restriction or alarm.

The goal centers on helping players stay in control by design, not by pressure.

Good to Know

• Play with a Plan applies across all FanDuel products
• The initiative relies on behavioral research rather than warning based messaging
• Responsible gaming tool usage at FanDuel rose 41 percent last year

FanDuel has introduced Play with a Plan, a research driven responsible gaming initiative designed to help customers make informed decisions about how they play. The campaign spans sportsbook, casino, and other FanDuel products, integrating existing tools in a way that encourages proactive management instead of reactive limits.

The framework draws on behavioral research that shows players respond better to guidance that supports reflection and planning. Rather than telling users what to avoid, Play with a Plan focuses on what players can do to shape healthier gaming habits.

Planning as a Standard Habit

FanDuel compares the idea of planning play to everyday safety behavior. People wear seatbelts as a routine habit, not because danger feels imminent. The initiative positions responsible gaming in the same way, as a standard part of participation regardless of betting frequency or spend level.

Play with a Plan encourages customers to evaluate their habits early and often. The approach reinforces consumer protections already built into regulated online sports betting while treating responsible gaming as a normal part of play rather than a response to risk.

The launch builds on momentum from FanDuel responsible gaming efforts in 2025. Tool usage across the platform increased 41 percent year over year, marking the highest participation level in company history.

The initiative also aligns with the Positive Impact Plan from parent company Flutter, which includes a $100 million annual investment dedicated to responsible gaming programs.

Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel, said the shift reflects extensive research into how players engage with responsible gaming tools:

“This refreshed platform was purposeful and reflects the research we have done to rethink how Responsible Gaming is communicated most effectively to consumers. These insights shaped everything from the development of our messaging to ongoing innovation across our tools. FanDuel remains focused on making Responsible Gaming more intuitive and inviting for customers.”

Tools Built Around Player Choice

Play with a Plan highlights several tools designed to fit different play styles and preferences. Each feature aims to give players clear information and control without interrupting gameplay.

My Spend provides a personalized dashboard that shows deposit and betting activity across weekly, monthly, and three month periods. Loss Limits allow users to define how much money they are willing to risk on a daily, weekly, or monthly basis. Deposit Alerts enable budget thresholds paired with automated notifications to support awareness.

FanDuel also continues to expand Real Time Check In, a feature launched in 2025 that uses machine learning and deposit data to support spending awareness across sportsbook and casino products. The system delivers timely prompts and contextual information to help customers make informed decisions during active play.

Marketing and Education Beyond the App

FanDuel is supporting the initiative with a broad multi channel rollout that includes television, programmatic advertising, social media, and audio placements. The campaign treats responsible gaming as a core platform feature backed by meaningful investment rather than a compliance requirement.

Education and community engagement remain part of the strategy. FanDuel works with strategic advisor Keith Whyte and uses long form storytelling to encourage open discussion around gambling harm and recovery.

FanDuel TV series The Comeback, hosted by Responsible Gaming ambassador Craig Carton, and Trusted Voices, featuring former NBA player Randy Livingston and Anita Smith, aim to reduce stigma and encourage honest conversation.

Sweepstakes based responsible gaming campaigns developed with major league partners reached more than 550,000 participants during 2025. Data from those efforts showed strong follow through, with 56 percent of My Spend participants returning to responsible gaming tools within 90 days.

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