Pragmatic Play Brings 2026 Product Strategy to ICE Barcelona

ICE Barcelona has become the launchpad for early signals around 2026 content strategies, and Pragmatic Play arrived ready to show how its next year takes shape across slots, live casino, arcade, and sportsbook tools.

Good to Know

• Pragmatic Play is unveiling its 2026 multi vertical roadmap at ICE Barcelona
• Live casino expansion includes new studios and a Brazil launch plan
• Drops and Wins returns with prize pools reaching €25 million

Pragmatic Play is using ICE Barcelona to lay out a broad 2026 roadmap that spans slot games, live casino formats, arcade titles, and promotional tools. The presentation follows a high output year that reshaped the supplier content mix and expanded its footprint across multiple verticals.

After delivering more than 100 network slots in 2025, the company enters the new cycle with fresh releases, new live dealer concepts, and the latest version of its Drops and Wins engagement engine.

The supplier presence dominates a 1,750 square metre stand fitted with 100 screens, dual oversized displays, and a candy themed installation holding more than one tonne of sweets. A dedicated Pragmatic Play Sports area also anchors the space, complete with football memorabilia.

Slot and Arcade Content

Across stands 2P30, 2P50, and 2P70, Pragmatic Play is rolling out a wave of new titles designed for varied player profiles. Slot releases on display include Jelly Express, Sugar Rush Super Scatter, Joker Jewels Hold and Spin, and Zeus vs Hades Gods of War 250.

Greek mythology continues to act as a creative anchor for the brand, with Gates of Olympus Roulette marking the expansion of that IP into a new live casino vertical.

Arcade content also takes a visible role, with Plinko+ and Chicken+ presented as part of the growing fast play portfolio aimed at casual and mobile focused audiences.

Live Casino Growth Accelerates Into 2026

Live Casino remains central to the supplier strategy. Over the past year, Pragmatic Play launched more than 150 new live dealer tables, including 55 localized titles. New studios in Serbia and Colombia supported that growth, while Smart Studio technology delivered more than 800 bespoke tables.

More studio openings are already scheduled for 2026, including a new Brazil location that supports regional growth and localized live content delivery.

Live formats on show at ICE include Color Game Bonanza, Crystal Roulette, Flow Blackjack tables, and Gates of Olympus Roulette, which brings familiar branding into a live environment.

Drops and Wins and Sportsbook Visibility

The latest season of Drops and Wins appears alongside new content launches, offering up to €25 million in weekly and daily prize pools. The mechanic continues to serve as a cross vertical engagement driver tied closely to slot performance.

Pragmatic Play Sports also features prominently at the stand. The sportsbook product hosted a live Q and A session with Clarence Seedorf on Monday 19 February at 2 pm, moderated by Polly James, adding live interaction to the product showcase.

“2025 was a landmark year for Pragmatic Play, with our strength across multiple product verticals reflected in record player activity and the receipt of 39 industry awards,” said Irina Cornides, Chief Operating Officer at Pragmatic Play.

“2026 is shaping up to be another exceptional year, and it all starts at ICE Barcelona,” she added. “We’re looking forward to showcasing our newest games, including Chicken+, Jelly Express, Color Game, and Fortune of Olympus Roulette, and demonstrating how we plan to deliver bigger, bolder, and more exciting experiences for our partners and their players.”

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