FanDuel Casino Launches Rewards Club for Players in Four States

FanDuel Casino has rolled out a new Rewards Club program for players in New Jersey, Michigan, Pennsylvania, and West Virginia, giving users more ways to earn perks and bonuses while they play. The launch also coincides with the next phase of the brand’s Calling All Thrillionaires campaign, which celebrates the excitement and anticipation that come with gaming.

Good to Know

• Rewards Club is available in four states, offering weekly bonus back rewards from 5% to 25%.
• Players can unlock new levels, receive birthday bonuses, and open special reward boxes.
• The updated Calling All Thrillionaires campaign features three new creative videos.

Through the Rewards Club, FanDuel Casino players can accumulate points based on activity, unlock tiers, and access exclusive offers from the operator. Rewards include weekly cashback, surprise boxes, and special bonuses to celebrate birthdays or milestones.

Andrew Gradwell, Senior Vice President of Casino Product at FanDuel, said:“

At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play. The program is designed to elevate the player experience—enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”

At the same time, FanDuel Casino has launched the second chapter of its Calling All Thrillionaires brand campaign, developed with Orchard Creative. The new rollout includes three short films titled Thrillionaires, Assemble!, Shopping for Thrills, and Serving Up Thrills. The first two are already live across the same four states where Rewards Club is available, while the third will premiere during the holiday season.

Daniele Phillips, Vice President of Marketing at FanDuel Casino, explained:

“At FanDuel Casino, we know that the thrill comes from anticipating the win. The latest chapter of ‘Calling All Thrillionaires’ brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”

The campaign’s tone and visuals emphasize energy and inclusivity, steering away from celebrity-focused marketing. Instead, it introduces what FanDuel calls “proprietary vocabulary” to define the thrillionaire spirit—players who find excitement through the experience itself rather than only through winnings.

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