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BETBY has secured a new deal with Broadway Platform, an operator managing more than 30 online brands while also delivering B2B services worldwide. The partnership will see Broadway integrate BETBY sportsbook solutions, Betby Games esports feed, and AI Labs technology across its platforms.
Good to Know
- BETBY sportsbook features 500,000+ events monthly, 8,000+ betting markets, and coverage of 125+ sports and 50+ esports.
- Betby Games provides 400,000+ live matches per month with 100 percent video coverage.
- AI Labs offers AI-driven modules for odds, risk, UX, and operational efficiency.
Broadway Platform now gains access to BETBY sportsbook, known for its depth of content and scale. The integration covers traditional sports, esports, and in-house virtual sports simulations. For Broadway, the agreement strengthens its positioning in global markets, especially Asia, where the company has been localising products to meet regional preferences.
The deal also includes Betby Games, an esports content feed that delivers continuous live action across 25 sports simulations, and AI Labs, which equips operators with tools for real-time insights, personalisation, and risk management.
The Broadway Platform project receives additional backing from SPRIBE, an iGaming company widely recognised for mobile-first gaming products. SPRIBE support reflects the ambition behind the collaboration, linking established sportsbook expertise with new-generation online gaming experiences.
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Stefanos Karakidis, Business Development Director at BETBY, welcomed the agreement:
“We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Broadway Platform Chief Commercial Officer Giorgi Tsutskiridze echoed the optimism:
“Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”
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