Birches Health Secures $20 Million To Grow Nationwide Addiction Treatment Programs

Gambling and digital addiction support is starting to get more attention in the U.S., and Birches Health is one of the companies making real moves in this space. The treatment provider has just closed $20 million in combined Series A and Seed funding, with backing from some well-known venture capital firms.

Good to Know

• Birches Health has built the largest network of specialized clinicians in the U.S. for gambling and digital addiction care.
• Programs are covered by major insurance providers including United Healthcare, Cigna, Aetna, and Blue Cross Blue Shield.
• The company has already treated thousands of patients since launching in early 2023.

Funding came in two stages: General Catalyst led the Seed round in late 2023, with Will Ventures, defy.vc, Haystack, Operator Partners, and others also investing. Then in August 2025, AlleyCorp led the Series A round. The total investment now stands at $20 million.

Building a National Treatment Platform

Birches Health is positioning itself as a national solution for gambling and other behavioral addictions, from online gaming to pornography and internet dependency. Its approach focuses on removing stigma while delivering personalized, evidence-based treatment that can be done at home.

“Gambling addiction is so often seen as a personal failing or a financial issue rather than the behavioral addiction that it is,” explained Dr. Martin Rosenzweig, Birches Health board member and former Optum executive. He added that the company offers “a much needed evidence-based clinical solution with a unique program acuity matched to the needs of the individual in the comfort of their home offering a viable path to recovery.”

A Growing Demand for Treatment

The rise of sports betting, daily fantasy, and financial speculation platforms has fueled a rapid increase in gambling-related problems. Investors believe the crisis is becoming harder to ignore.

Youssef Kalad, principal at AlleyCorp, said:

“Gambling addiction is a public health crisis unraveling before our eyes. Between the constant flood of ads in sports media and the rise of new financial speculation products, gambling’s impact on American families is reaching a tipping point. Birches Health is proving to be the preeminent platform, supported by dozens of state governments and payors, for treating gambling addiction and other emerging behavioral disorders.”

Access Through Insurance and State Support

Birches Health has integrated with hundreds of insurance providers, making treatment more accessible than ever. Coverage is available in every U.S. state, and the company partners with state health departments to extend its reach. Care plans are flexible, tailored to individuals, families, and groups, and offered across a wide spectrum of behavioral health conditions.

Founder and CEO Elliott Rapaport emphasized the urgency:

“The United States is facing a looming gambling addiction crisis. By integrating with leading insurance companies and state Departments of Health, we are proving that access to specialized care for those struggling with gambling, gaming, sex, pornography, and internet addiction should be available to all.”

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