Evoke Names Siddharth Dixit as Chief Strategy and Transformation Officer

voke plc, the global betting and gaming group behind powerhouse brands like William Hill, 888, and Mr. Green, has added a new name to its senior leadership team. Siddharth Dixit has been appointed as Chief Strategy and Transformation Officer and joins the Group’s Executive Committee, reporting directly to CEO Per Widerström.

Good to know

• Siddharth will lead corporate strategy, M&A, and business development at Evoke.
• He has worked with global leaders including Virgin Media O2, Deliveroo, and Anheuser-Busch.
• His appointment comes as Evoke builds momentum through its Value Creation Plan.

With more than 15 years of international experience, Siddharth has built his career around corporate strategy, transformation, and business growth. Most recently at Virgin Media O2, he was instrumental in shaping and delivering the company’s growth strategy. His earlier roles span high-profile organizations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture, and Deloitte.

CEO Per Widerström welcomed the appointment, saying:

“We are delighted to welcome Siddharth to Evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.”

Siddharth himself expressed enthusiasm for his new role:

“I am very excited to join Evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation.”

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