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SEGG Media has announced plans to bring back the Lottery.com brand in the United States, timing the news alongside the Powerball jackpot climbing past $1.4 billion ahead of the September 3 drawing.
Good to Know
- SEGG Media is pursuing affiliate partnerships with iLottery programs in Pennsylvania, Virginia, and Michigan.
- A phased nationwide rewards program will begin rolling out in late 2025.
- Retailers are expected to benefit through added engagement and traffic.
“Massive prizes like this week’s Powerball estimated $1.3 Billion jackpot bring out the casual players and introduce new consumers to the fun and excitement of lottery games,” said SEGG Media COO Gregory Potts.
SEGG Media wants the relaunch of Lottery.com to align with state-regulated iLottery growth. Potts explained the strategy clearly:
“As more states adopt iLottery programs, we will use the Lottery.com brand to promote and expand those digital initiatives and increase the community benefits supported through lottery ticket sales across the country.”
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The company has already started the approval process to work as an official affiliate in Pennsylvania, Virginia, and Michigan. Once cleared, Lottery.com will focus on responsible player acquisition while improving visibility for regulated lottery products.
Rewards Program Details
Alongside the relaunch, SEGG Media is preparing a nationwide rewards program for lottery players. The initiative will be introduced in stages starting in late 2025, with details on participating states and retailers expected in the coming weeks.
Potts described the program as mutually beneficial:
“Through our rewards program, SEGG Media will deliver a win-win solution that supports state lotteries, creates more value for players and drives growth for retailers. We strongly believe our shareholders will see the value in using the Lottery.com brand to support, rather than compete, with local retailers and state lottery associations.”
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The rewards platform will give players access to promotions, exclusive experiences, and ongoing engagement opportunities. Retailers, which SEGG Media referred to as the “backbone of lottery distribution,” are expected to see new ways of connecting with customers.
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