Play’n Go has made its position clear—it will not engage with sweepstakes casinos. The company, already known for its strong support for tighter online gaming oversight, has now drawn another line in the sand.
Good to know
- Play’n Go refuses to supply games to sweepstakes casinos.
- The company was among the first to oppose bonus buy games.
- US regulators are increasing pressure on unlicensed platforms.
Play’n Go has taken this stand as more attention falls on sweepstakes casinos operating outside regulatory boundaries, especially in the United States. The supplier says such platforms pose risks to both players and the stability of regulated markets.
Magnus Olsson, Chief Commercial Officer at Play’n Go, acknowledged the financial cost of this decision. “It’s no secret that with this decision, much like with our stance towards Bonus Buy games, we have been, and continue to leave a lot of money on the table,” he said. “But everyone in the industry has a choice about what kind of industry they want.”
He stressed the need for responsible growth and regulation. “We want to see a fully regulated and sustainable industry that protects players, promotes innovation, and ensures that we have an industry in the future,” Olsson added.
Johan Törnqvist, CEO and Co-Founder of Play’n Go, echoed that message and confirmed the company’s firm stance. “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.”
The issue is especially relevant in the U.S., where some states have begun to tighten enforcement. Shawn Fluharty, Head of Government Affairs for Play’n Go, said sweepstakes casinos directly challenge regulated operations. “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions,” he explained.
He also issued a warning to other companies still dealing with unregulated platforms. “Regulators across the US in particular, are rightfully beginning to crack down on these unregulated operations. And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market.”
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