The gambling industry in Italy is still thriving thanks to technological developments, legislative changes, and cultural acceptability. Astute Analytica estimates that the market will expand at a compound annual growth rate (CAGR) of 12.21% from its 2024 valuation of $24.08 billion to $66.85 billion by 2033.
The industry is governed by the Agenzia delle Dogane e dei Monopoli (ADM), which guarantees safety and equity. In 2024, Italy issued 50 new licenses, each costing €7 million, under a new nine-year licensing system. Additionally, operators are required to invest 0.2% of their Gross Gaming Revenue (GGR) in responsible gaming initiatives and contribute 3% of their GGR yearly. Phase 2 of the reforms, which may include a revision of the 2019 Dignity Decree’s advertising limits, will focus on land-based gambling in 2025.
Digital Transformation and Emerging Trends
The shift toward online gaming is undeniable. User penetration is expected to reach 6.4% in 2025, with 4.3 million users by 2029. The online sector dominates revenue, with sports betting, especially soccer, leading the way. Key players such as Lottomatica, Sisal, and Snai benefit from a concession-based licensing system, attracting both domestic and international operators.
To combat illegal gambling, the ADM blocked over 9,800 unlicensed sites in 2023. However, the black market remains strong, estimated at €25 billion annually. Meanwhile, mobile gaming is revolutionizing user experiences, with live dealer games, virtual reality casinos, and data-driven personalization gaining popularity.
Casinos play a major role, with 42 licensed venues hosting over 9.2 million gaming sessions in 2024. The sector contributes significantly to tourism, as 2.1 million visitors integrate casino stops with cultural tours. Italy’s gambling tax revenue reached €11 billion in 2024, funding social and infrastructure projects.
Offline gambling also thrives, with 3,800 licensed betting shops and 6,500 lottery outlets attracting players seeking in-person interaction. The combination of tradition and technology ensures a balanced market, where both land-based and digital platforms continue to grow.
With advancements in AI-driven analytics, VR casinos, and gamification, Italy’s gambling market is set for further expansion. As regulatory frameworks evolve and digital innovations enhance player engagement, the industry is poised for sustained long-term growth.
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