With a strategic investment in Bettorify, a Costa Rican developer of iGaming software, Xanada has begun its 2024 investing activity. After $9 million in support for eight projects in 2024, this is Xanada’s first investment of the year.
Enhancing Localized iGaming Solutions
Bettorify, led by CEO Hanna Rai, specializes in white-label and turnkey solutions designed for the Asian market. The company stands out with its regional expertise, native payment systems, and a game portfolio tailored to local audiences.
Announcing the investment on LinkedIn, Xanada highlighted Bettorify’s role in “revolutionising” localized iGaming solutions. Xanada CEO Vladimir Malakchi echoed this sentiment, emphasizing the growing need for region-specific platforms.
“Bettorify offers a compelling answer to the growing demand for localised solutions in Asia’s igaming market,” he said. “This remains one of the most dynamic and under-served regions globally. Their approach to building deeply and customised platforms for local audiences is both innovative and necessary.”
Bettorify views this investment as a game-changer. CEO Hanna Rai expressed optimism about the partnership’s potential.
“Our collaboration with Xanada marks a pivotal moment for Bettorify,” Rai said. “Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love.”
Bettorify now joins other prominent companies in Xanada’s portfolio, including engagement specialist Promofy, retention solutions provider Gamixter, and the Fidel Partners affiliate program. With this investment, Xanada strengthens its commitment to fostering innovation in iGaming.
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