Jason Robins, CEO of DraftKings, anticipates a groundbreaking year for the iGaming industry in 2025, driven by increased legislative activity and market expansion. Speaking at the Craig-Hallum Online Gaming Conference, Robins shared his vision for the future of online sports betting and casinos while reflecting on DraftKings’ journey and competition in the industry.
Robins highlighted 2025 as a pivotal year for iGaming legislation. “Every sign is pointing to that,” he said. “I think this year coming up, 2025, we’re going to get some real momentum, potentially even get some iGaming bills over the hump, which should be great.”
He attributed the legislative slowdowns in 2024 to the challenges of an election year, which often stalls gaming-related bills. Despite these delays, Robins remains confident about the industry’s future growth.
Innovation and Competition Define DraftKings’ Strategy
Robins also reflected on DraftKings’ evolution as a U.S.-based operator, initially facing challenges due to the lack of a global gambling partner. “Initially, we were behind when it came to product and technology,” he admitted. However, the acquisition of SBTech and continued investment in technology helped DraftKings close the gap and, in some areas, surpass competitors.
“Our product and technology capabilities have become a premier place in the market,” Robins said, emphasizing how being U.S.-based provided a strong domestic foundation. He noted that DraftKings and FanDuel now lead the market, with DraftKings excelling in college sports and maintaining a competitive edge in handle share.
Robins welcomed new entrants to the industry, citing their role in spurring innovation and customer-centric strategies. “It keeps the team focused on winning with the customer and keeps that edge,” he explained.
Robins dismissed concerns that the U.S. sports betting market couldn’t rival the U.K.’s cultural integration, pointing to higher entertainment spending in the U.S. “The U.S. leads in almost every single entertainment spend per capita category,” he said.
He predicted that the U.S. would eventually become the largest regulated sports betting market globally. “We always viewed the U.K. as at least the floor,” Robins explained. “I think the U.S. will be the largest in the world amongst regulated markets by any measure.”
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