By acquiring an 85% share in Toucan Gaming and LSM Gaming, Accel Entertainment has expanded its presence in the United States and established a significant presence in Louisiana. Accel is able to increase its footprint in the state’s expanding gaming business thanks to this acquisition, which is estimated to be worth $40 million. Stan Guidroz, the CEO of Toucan, will continue to run the brand under this new agreement, which will see the united company operating as Toucan Gaming throughout Louisiana.
Revenue Growth and Strategic Expansion
The deal, expected to generate $25 million in revenue and $6 million in adjusted EBITDA by 2025, includes 13 truck stop locations and 60 additional 3-machine gaming locations. This expansion aligns with Accel’s broader strategy to grow both organically and through strategic acquisitions in high-potential regions.
Accel’s CEO, Andy Rubenstein, expressed confidence in the synergy between Accel and Toucan, emphasizing shared values and goals. “The acquisition of Toucan further expands Accel’s reach into the attractive southeastern U.S. market, where we believe there is significant untapped demand,” he said. Rubenstein praised Toucan’s reputation, stating, “Toucan is a well-run and highly respected company that shares many of Accel’s values and entrepreneurial attributes.” Rubenstein added that he’s confident Toucan is the “perfect partner” for expanding Accel’s brand in Louisiana.
For Toucan, this acquisition represents an opportunity to accelerate growth and enhance its market position in the region. Guidroz shared his enthusiasm about the partnership, viewing it as an exciting phase in Toucan’s development. “By partnering with an industry leader like Accel, we can quickly accelerate our growth plans,” said Guidroz. He highlighted the advantages that Accel’s scale and innovation bring, not only to Toucan’s locations but also to customers. “We could not be more thrilled to become a part of the Accel family and look forward to bolstering Accel’s presence in the southeastern U.S. market under the Toucan brand,” he added.
Accel’s position in the southeast United States, especially in Louisiana, is strengthened by this agreement, which also enables both businesses to capitalize on one another’s advantages in order to increase their market share in the gaming industry. The action demonstrates Accel’s dedication to deliberately growing its footprint in regions with significant development potential, especially through reputable and well-known regional brands like Toucan.
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