MGM Resorts and BetMGM are once again joining forces with the American Gaming Association (AGA) to promote responsible gaming, especially with September’s Responsible Gaming Education Month on the horizon. This collaboration aims to enhance awareness efforts around safe gambling practices, continuing a long-standing relationship between the companies and the AGA.
A key focus of this partnership is to bring greater visibility to GameSense, a responsible gaming program developed by the British Columbia Lottery Corporation (BCLC) in 2017. This program is designed to help players make informed decisions about their gambling activities.
Joe Maloney, AGA’s SVP of Strategic Communications, emphasized the value of such partnerships, stating, “Collaboration is integral to strengthening our collective responsibility efforts. Both in their work with the AGA and throughout the legal, regulated gaming industry, MGM Resorts and BetMGM continue to be leaders in forming innovative partnerships that are advancing responsible gaming in meaningful ways.”
MGM Resorts and BetMGM will also support the AGA’s “Have a Game Plan. Bet Responsibly” public service campaign. This initiative educates both new and experienced gamblers on safe betting practices, promoting a culture of responsible gaming across the industry.
Rhea Loney, BetMGM’s Chief Compliance Officer, highlighted the company’s commitment to responsible play, saying, “We’re excited to bring responsible gaming initiatives directly to fans in these NFL venues again this season. We are setting a new standard for safety and awareness in the industry. At BetMGM, we believe that protecting our players and promoting responsible play is essential to the future of sports betting.”
In addition to campaign support, MGM Resorts will contribute $440,000 to further research efforts through the International Center for Responsible Gaming and the Kindbridge Research Institute. These funds will help explore the diverse effects of gambling on different populations, including those at higher risk of developing problematic behaviors.
Stephen Martino, MGM Resorts SVP and Chief Compliance Officer, underscored the significance of these efforts, noting, “The importance of responsible gaming research funding cannot be overstated. As a gaming industry leader, it’s imperative that our company supports efforts to better understand the diverse impact gambling has on various populations, including those that may be at greater risk of developing problematic behaviors.”
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