Pragmatic Play, a major content provider in the iGaming market, is expanding its partnership with Betsson Group by introducing Spanish-language Roulette to its Betsafe brand. The move comes as Betsafe aims to expand its presence in the Latin American market, leveraging Pragmatic Play’s expertise and wide network.
The Roulette solution from Pragmatic Play has revolutionary Live Casino configurable branding, allowing operators such as Betsson Group to tailor the gaming experience and build distinct branded areas. With a suite of cutting-edge technology, the product gives operators complete control over the visual aesthetics and atmosphere of the game.
Betsson Group, a major player with 20 brands globally, has been an important partner for Pragmatic Play. Their partnership has grown stronger this year, with Pragmatic Play previously supplying customized Live Casino branding to Betsson’s Swedish operator, Jalla Casino. Betsafe is the latest Betsson Group brand to integrate Pragmatic Play’s premium Live Casino content, solidifying an ongoing cooperation between the two industry titans.
Betsafe, which was founded in 2006, has established itself as one of the most recognized gaming sites in the world, notably in the Nordics and Eastern Europe. The company is now expanding strategically into the fast developing Latin American market. Betsafe hopes to offer an immersive Live Casino experience to its Spanish-speaking players with Pragmatic Play’s Roulette and continuing relationship, improving the brand’s attractiveness in the market.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed enthusiasm about the collaboration, stating, “A customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.” Cornides highlighted Pragmatic Play’s remarkable progress in the Latin American market, envisioning the bespoke branded Roulette as a key driver of engaging player experiences.
Andrea Rossi, Commercial Director of Southern Europe and Latin America at Betsson Group, expressed his delight about adopting Pragmatic Play’s Live Casino customized branding into Betsafe. Rossi noticed the success of this feature across their operator estate and was convinced that Betsafe’s players would like the immersive Roulette experience. He also stated a desire to have a long-term cooperation with Pragmatic Play in the future.
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