LeoVegas Group, a well-known online casino company, has recently announced that it will acquire the majority of shares in Push Gaming, one of the industry’s most innovative creators of digital games. Push Gaming is a leading proprietary content provider that offers over 30 high-quality games, including Razor Shark, Wild Swarm, Big Bamboo, and Jammin’ Jars, to over 200 operators worldwide.
In line with LeoVegas Group’s expansion strategy, the acquisition will be made through LeoVentures, the Group’s investment arm. The acquisition of Push Gaming will boost LeoVegas Group’s exposure in the fast-growing slots content category. Furthermore, Push Gaming’s proprietary technologies, intellectual property, and development expertise will strengthen the Group’s content production capabilities and support its plans for continued growth.
Push Gaming to Remain Independent with its Own Management Team
As part of LeoVegas Group, Push Gaming will remain an independent entity with its own management team. The company’s 100+ employees will continue to develop high-quality games distributed via their own platform and remote gaming server (RGS). Co-founders Winston Lee and James Marshall will remain as COO and CEO, respectively.
LeoVegas Group CEO Gustaf Hagman expressed his excitement about the acquisition, saying, “I’m thrilled to welcome Push Gaming to our extended family! The management team has been on a phenomenal journey, growing the company rapidly from a small start-up to a leader in its field. Push Gaming has an outstanding track record, proprietary tech, and fantastic intellectual property that will ensure we give customers the very best, cutting-edge entertainment.”
Push Gaming CEO and Co-Founder James Marshall shared his pride in the company’s achievements, saying, “I’m incredibly proud of what we have achieved to date, and this deal is a testament to the work that our team has put in, taking us from start-up to a leading supplier with some of the most recognized games in our industry. We have ambitious plans, and we can now supercharge our growth with the backing of LeoVegas and MGM. We look forward to scaling up our development capabilities, entering new markets, and taking our products to the next level.”
Transaction Subject to Customary Approvals
The transaction is subject to customary approvals and is expected to be completed in the third quarter of 2023. This acquisition marks an exciting development for both LeoVegas Group and Push Gaming, and it will be interesting to see how the acquisition helps LeoVegas Group expand its content offerings while providing Push Gaming with the resources it needs to continue developing innovative and engaging games.
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