The content rollout with Napoleon Sports and Casino in Belgium marks Bragg Gaming Group’s newest European market debut.
Following the purchase of its license last year, Bragg’s game library is now live in the Benelux country, establishing its reputation among Belgian gamers.
Napoleon, the largest operator in the established market, is part of the Superbet Group. In 2021, it was purchased by the pan-European superpower.
The collaboration adds to Bragg’s strong track record of entering new worldwide regulated markets with market leaders.
According to H2 Gambling Capital, the online casino industry in Belgium is expected to be worth $395 million in 2022, representing more opportunity for Bragg Gaming Group as it continues to drive expansion in a number of important locations.
Lara Falzon, President and COO at Bragg Gaming, said:
“It’s always exciting to go live in a new jurisdiction, and particularly so when it’s with a market leader like Napoleon Sports and Casino. We’re proud to continue to deliver on our new market expansion strategy, and it is a testament to the hard work of our teams and the quality of our product offering that we can align with so many at the forefront of the industry. I look forward to a fruitful relationship with Napoleon Sports and Casino as we roll out our exclusive content in Belgium.”
CPO at Napoleon Sports and Casino, Philippe Joos, said:
“Bragg’s reputation in iGaming is renowned and its provision goes from strength to strength, so this partnership is a natural fit for an innovative and forward-looking operator like Napoleon Sports and Casino. We are on a mission to provide our players with the most thrilling and responsible entertainment in a safe and protected environment. This collaboration fits perfectly with that goal as we’ll be able to provide titles that speak for themselves in terms of quality and we’re confident our players will see that too.”
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