Premier Bet Signs Francis Ngannou Through 2027 for Africa Campaign

Premier Bet and Francis Ngannou are teaming up once again—but this time, they are going bigger. After three years of working together, the sports betting brand and the former UFC champion have renewed their partnership and taken it Pan-African. From local campaigns to continent-wide outreach, Ngannou will now represent Premier Bet across Africa until at least 2027.

Good to know

• Francis Ngannou signs with Premier Bet as Pan-African Brand Ambassador through 2027.
• The partnership includes marketing campaigns, CSR work, and responsible gambling efforts.
• Ngannou is also Chairman of PFL Africa and a professional boxer.

Premier Bet has confirmed the expansion of its relationship with Francis Ngannou, naming him its official Pan-African Brand Ambassador. The deal runs through 2027 and covers marketing, promotions, and corporate social responsibility work across the continent.

Francis Ngannou, well known for his background in both MMA and boxing, has represented Premier Bet for the past three years. With this renewed deal, he will continue to appear in brand campaigns, take part in community-based initiatives, and help promote responsible gambling.

Ngannou, originally from Cameroon, has built a global reputation as a combat sports star. He currently serves as the Chairman of PFL Africa and continues to fight professionally. His story—from humble beginnings to international success—mirrors values that Premier Bet wants to reflect in its brand.

Speaking on the renewed partnership, Ngannou said:

“We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better. By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand. Premier Bet is a company that shares my commitment to fair play, a passion for sport and a focus on the customer and their communities.”

Alexandre Qader, Director of Operations at Premier Bet Cameroon, added:

“We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond. I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”

As part of his ambassador role, Ngannou will be involved in a range of events and initiatives. Alongside brand promotion, he is expected to help deliver messages around fair play and responsible gaming, while also supporting CSR projects designed to give back to African communities.

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