Catena Media and the well-known horse racing news and statistics portal Daily Racing Form (DRF) have partnered exclusively as affiliates. The partnership aims to improve handicapping and give gamers access to more engaging sports betting promos and content.
Catena Media CEO Manuel Stan expressed enthusiasm for the collaboration: “We are honored to partner with one of the most legendary horse racing brands in the world.” He emphasized that Catena’s expertise in gambling tips and editorial content aligns seamlessly with DRF’s commitment to being the industry’s most trusted handicapping resource.
A Strategic Expansion into Sports Betting
DRF, owned by Affinity Interactive, serves as a trusted source for horse racing enthusiasts. Affinity Interactive also operates regional casinos in Nevada, Missouri, and Iowa, alongside an online betting platform.
“This marks an exciting new chapter for the Daily Racing Form as we expand into the sports betting affiliate space,” said Scott Butera, CEO of Affinity Interactive. He highlighted Catena Media’s powerful marketing capabilities as a way to introduce sports bettors to DRF’s top-tier editorial content and handicapping tools.
The partnership represents DRF’s first venture into sports betting affiliations. It will provide players with access to detailed past performance analyses, proprietary handicapping tools, and expert picks. Butera described the collaboration as a significant growth opportunity for both companies and an invaluable resource for customers.
Through this partnership, Catena Media’s marketing expertise and DRF’s well-established reputation promise to deliver a unique and enhanced betting experience. With the growing overlap between horse racing and sports betting audiences, this collaboration positions both organizations to thrive in the evolving market.
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