Online gambling trends are always evolving, and Slotegrator, a prominent developer and aggregator in the industry, has just released its second part of its forecast on what to expect in 2025. (The first part can be found here). This new report dives into personalization, regulatory changes, and the growing role of NFTs in iGaming, providing insight into what players and operators might encounter next year.
Personalization Remains Important
In today’s competitive iGaming landscape, personalization has become an expectation rather than a luxury. Players now want gaming experiences tailored to their preferences. Technology allows casinos to cater to these demands, transforming every player’s interaction into a VIP experience.
When players log in, they often see game recommendations aligned with their past choices or receive personalized betting suggestions for events they follow. For instance, if a player enjoys a particular game developer’s offerings, they might get updates about new releases. Bonuses are also becoming more customized, arriving during specific moments like losing streaks or inactivity. Communication strategies now rely heavily on tailored messaging, reaching players through email, SMS, notifications, and other channels.
Global Regulatory Shifts
Regulation continues to shape the gambling industry worldwide. Many countries are moving to legalize and regulate gambling, while others refine existing laws to address market developments.
Europe is expected to remain stable overall, but countries like Germany, Italy, and the Netherlands are introducing measures to tackle underage and problem gambling. Meanwhile, France and Finland are considering opening up their markets to private online casino operators.
In Africa, sports betting remains the focus. South Africa may explore legalizing online casinos, while countries across the continent pursue regulatory frameworks to stabilize their markets.
Asia is also seeing activity, with Vietnam and Thailand exploring private market options and Japan preparing for its first physical casino. Even the United Arab Emirates is making plans to establish its first casino.
In South America, Brazil’s long-awaited legal gambling market is expected to launch in 2025. Other countries like Peru, Colombia, and Paraguay are reassessing tax policies and market structures. Argentina is looking into new advertising rules.
North America continues to see momentum, with more U.S. states legalizing online gambling, particularly sports betting. In Canada, Alberta is following Ontario’s lead in opening its market, and Mexico recently clarified that slots and casino games are now legally recognized under “draws of numbers or symbols.”
NFTs in iGaming
Non-fungible tokens (NFTs), while no longer dominating headlines, are carving out a niche in iGaming. These blockchain-based digital assets allow players to collect and customize unique items within games.
As more providers integrate NFTs into their offerings, these tokens are becoming a way to boost player engagement. The ability to own and personalize digital assets gives players an added incentive to return to NFT-based games.
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