By imposing stronger controls on social media sites, the UK’s Department of Culture, Media, and Sport (DCMS) has made substantial progress toward ensuring a safer online environment for kids. These precautions are intended to stop minors from viewing age-restricted adverts, such as those for gambling. Platforms will now be legally compelled to set up proportionate methods and procedures to safeguard kids from potentially dangerous content, according to DCMS.
BGC Welcomes the New Rules and Advocates for Industry Standards
The new regulations proposed by the UK government have received enthusiastic support from the Betting and Gaming Council (BGC). The BGC’s Chief Executive, Michael Dugher, cited the industry’s acknowledgment of the need for reform in expressing the council’s support for the legislation. He added that BGC members have already gone above and above to make sure that their advertisements are seen by the right people and adhere to tight age regulations. The BGC also established a rule of conduct that forbids the promotion of gambling on the social media pages of football clubs.
Collaboration with Social Media Platforms
While the BGC is happy with the development, it urges social media companies to continue their support of improved safety measures. Implementing a marketing suppression tool to stop adverts from being shown to those who have self-excluded through GAMSTOP, a crucial self-exclusion program in the UK, is one area of focus. The BGC also requests action on the quantity of advertisements, while noting that this calls for active participation by social media businesses.
Ongoing Discussions on Industry Regulation
Recent debates about further regulation of betting and gaming in the UK have prompted harsher rules for gambling advertisements on social media sites. The BGC has spoken with MPs during the consideration of the white paper on the Gambling Act consideration, emphasizing the significance of taking the implications of the larger industry into account during the regulatory process.
The post UK Government Unveils New Measures to Regulate Gambling Ads on Social Media Platforms appeared first on iGaming.org.