On Thursday, the UK Gambling Commission introduced new rules to enforce online gambling businesses to “do more” protecting customers from harm. The new rules will come into effect on 12 September 2022.
The regulatory body will start giving operators direct instructions on how to ensure consumers are not harmed, taking a prescriptive approach,
The UKGC will issue gaming operators new guidance in June to help compliance with the requirements. These include:
- monitor a specific range of indicators, as a minimum, to identify gambling harm
- flag indicators of harm and take action in a timely manner
- implement automated processes for strong indicators of harm
- prevent marketing and the take-up of new bonuses for at risk customers
- evaluate their interactions and ensure they interact with consumers at least at the level of problem gambling for the relevant activity
- evidence their customer interaction evaluation to the Gambling Commission during routine casework
- comply with these requirements at all times, this includes ensuring the compliance of third-party providers
Andrew Rhodes, UKGC Chief Executive, said:
“Time and time again our enforcement cases show that some operators are still not doing enough to prevent gambling harm. These new rules, developed following an extensive consultation, make our expectations even more explicit. We expect operators to identify and tackle gambling harms with fast, proportionate and effective action and we will not hesitate to take tough action on operators who fail to do so.”
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