Bally Bet and Monopoly Enter Regulated Alberta Market

Bally Bet Canada and Monopoly Casino and Sportsbook have gained approval to operate in the regulated Alberta iGaming market. Both brands can now join a growing lineup of online casinos and sportsbooks after the provincial market opened on July 13, 2026.

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Good to Know

• Bally Bet and Monopoly Casino now appear in the Alberta regulated gaming directory.
• Bally owns both brands after buying former Monopoly operator Gamesys.
• Alberta wants regulated sites to capture 75% of local online gambling within two years.

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Bally Brings Two Brands Into Alberta

The latest approvals give Bally two different routes into Alberta. Bally Bet combines online sports betting and casino games, while Monopoly Casino uses branding and game content based on the well-known board game.

Monopoly Casino launched in 2016 and already operates in Ontario. Its catalogue includes Monopoly-themed slots, live dealer games, bingo and other casino titles.

Bally gained control of the platform through its acquisition of Gamesys. The wider Bally group also runs online gaming products and 20 land-based casinos across 11 US states.

Both Alberta brands accepted pre-registrations before the regulated market opened. Their addition follows a launch that began with 22 approved gaming sites on July 13. Every approved site must provide age checks, deposit limits, time controls and self-exclusion tools.

The Alberta iGaming Corporation directory includes major brands such as bet365, BetMGM, BetRivers, Caesars, DraftKings, FanDuel, Sports Interaction and theScore Bet. Several companies operate separate casino and sportsbook sites, meaning the number of websites differs from the number of parent operators.

Alberta Targets Unregulated Gambling

Alberta became the second Canadian province to open a competitive online gambling system after Ontario launched its model in April 2022.

However, Alberta enters the sector with a clear channelization problem. Provincial estimates indicate that around 70% of local online gambling previously took place through unregulated platforms. AiGC aims to transfer 75% of that activity into the regulated market during its first two years.

“Right now, roughly 70% of online gaming in the province happens on unregulated sites,” AiGC previously said. “Our main goal is to transition players to a secure, locally governed market equipped with responsible gaming tools.”

Operators must also follow advertising rules designed to limit exposure among minors, self-excluded players and vulnerable groups. Bonus advertising can only appear on approved gaming websites or through direct marketing accepted by the customer.

Ontario provides a useful comparison for Alberta. During the financial year ending March 31, 2025, Ontario players wagered $82.7 billion and generated $2.9 billion in gaming revenue. Both totals rose by more than 30% from the previous year.

More Alberta launches remain likely. Registration and final approval are separate stages, so some companies can enter the regulatory process without immediately opening a sportsbook or online casino.

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FAQ

Is Bally Bet legal in Alberta?

Yes. Bally Bet Canada has gained approval for the regulated Alberta online gambling market.

Is Monopoly Casino available in Alberta?

Monopoly Casino and Sportsbook has joined the Alberta directory of regulated gaming sites.

Who owns Monopoly Casino?

Bally owns Monopoly Casino after acquiring Gamesys, the former parent company behind the brand.

When did Alberta launch regulated iGaming?

Alberta opened its competitive online casino and sports betting market on July 13, 2026.

How old must Alberta online gambling customers be?

Customers must be at least 18 years old to use regulated Alberta sportsbooks and online casinos.

What is the Alberta iGaming channelization target?

AiGC wants regulated operators to capture 75% of existing online gambling activity during the first two years.

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