GamScore Sets October Launch For Safer Gambling App

GamScore is preparing to launch in October with a mobile app designed to give UK gamblers a clearer view of risk, spending, offshore activity, and compliance checks.

Good to Know

• GamScore was developed by Josh Apiafi and Phill Adams.
• The app uses AI and open banking to track gambling activity in real time.
• GamScore plans to launch free at the point of use for customers.

New GamScore App To Launch In October

GamScore is being pitched as a gambling wellbeing app rather than another operator product. The platform comes from Josh Apiafi, a former Betfair and Rewards4Racing executive, and Phill Adams, founder of Punt, an AI powered UKGC licensed B2C esports tote.

The app aims to spot early-stage gambling risk through AI driven behavioural science, real time insights, educational tips, and nudges. It will also warn users about offshore betting sites and black market gambling risks.

GamScore said it has “answered the UKGC’s call for innovative technical solutions that the whole industry can support”.

The company added that it believes the app can help balance consumer protection with the long-term health of the UK betting and gaming industry. GamScore is also open to investment opportunities.

Launching October 2026 – GamScore
The GamScore app will offer bettors a personalised dashboard, identify and warn of black market activity and minimalise friction if checks are required.
Bettor Empowered pic.twitter.com/6zBcMywwXN

— GamScore (@GamScore) May 6, 2026

How GamScore Works

GamScore uses open banking to create a live view of a bettor financial position and gambling activity. The app takes data three times a day, then uses AI to produce a score. Operators would be able to access that score when customers use the service.

Co-founder Josh Apiafi explains:

“So if your activity changes, and let’s say you chase losses, that will have a negative effect on your score. It’s an ongoing thing.”

Open banking in gambling has already raised privacy concerns. Apiafi said GamScore keeps the process away from direct operator control and gives the customer one place to manage the data. He said:

“Here it keeps it separate and away from the operator. It means you have got a one-stop shop.

“It will also be able to give you a P&L across your betting accounts. A single customer view does come in, but it’s owned by the customer and not by an operator.”

Later versions will also let users track compliance actions across operators. That could help customers avoid sending the same financial documents several times and reduce frustration that may push some players toward offshore betting sites.

GamScore also plans to flag black market activity through open banking deposits. Apiafi says:

“What GamScore will do is identify that [black market gambling] through your deposits via open banking. If it’s an unlicensed bookmaker, it will give a warning.

“It will also collect data, because people speculate about the number of people who go through the black market.”

For operators, GamScore wants to offer a lower-friction alternative to static credit checks. Apiafi said the app can update throughout the day and identify adverse activity quickly through educational nudges and content.

“For operators, GamScore offers a lower-friction, user-controlled alternative to traditional static, point-in-time credit checks,” according to Apiafi.

The platform says it remains independent of the betting industry, although it plans to work with operators by letting them offer the service to customers as a safety and compliance tool. According to Apiafi:

“If this is successful, it’s a solution not only for the betting industry and the consumer but for the sport I have spent the majority of my career in. There’s no negative for the regulator, the operator and the consumer. It’s a massive tick for all of them.”

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