BetMGM And Richard Childress Racing Introduce BetMGM Speedway

BetMGM has rolled out a new racing themed casino title developed alongside Richard Childress Racing, continuing efforts to connect sports identity with online gaming products inside regulated markets.

Good to Know

• BetMGM Speedway is now active in Michigan, plus New Jersey and Pennsylvania through BetMGM Casino and Borgata Online.
• Game centers on RCR car numbers No. 8 linked to Kyle Busch and No. 3 linked to Austin Dillon.
• Format offers 94 percent RTP, high volatility gameplay, and potential payouts reaching 10,000x the original wager.

Motorsport Branding Finds Another Home In Online Casino Play

Long running collaboration between BetMGM and Richard Childress Racing, which began in 2021, has shifted into an interactive environment designed to echo the tempo of stock car competition rather than relying on traditional slot presentation. Focus sits on speed, timing, and quick decision making, elements commonly associated with race day strategy.

Players interact by choosing between two digitally represented race cars tied to RCR branding. Each round allows up to two concurrent wagers, giving users flexibility to support one car or split risk across both. Additional tools such as auto play and auto cashout allow further control over pacing and betting style.

Game design integrates recognizable visual cues from the racing organization, including color schemes and number identity. Physical likeness of drivers does not appear, yet references to Kyle Busch and Austin Dillon remain clear through car association, adding familiarity without shifting into simulation territory.

Matt Prevost – Chief Revenue Officer at BetMGM, said:

“Partnering with RCR for BetMGM Speedway allows us to capture the elements of racing, such as acceleration and split-second decision-making, in a casino game. BetMGM Speedway is another way to get racing season off to a flying start.”

Development teams from both companies worked to translate competitive atmosphere into a streamlined digital format suited for regulated iGaming states, where branded entertainment continues to play a larger role in player engagement strategies.

Mike Verlander – President of Richard Childress Racing, said:

“BetMGM Speedway is a strong example of the collaborative nature between RCR and BetMGM. BetMGM is at the forefront of the sports betting and online gaming industry and RCR is proud to help BetMGM capture the thrill of racing leading into one of our sport’s biggest races.”

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