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Fanatics has combined its sportsbook, online casino and prediction market products inside one app, giving customers a single account while changing the available products according to location.
Fanatics Sports & Casino went live on Sept. 2, bringing Fanatics Sportsbook, Fanatics Casino and Fanatics Markets into the same interface ahead of the main US football season.
Good to Know
- Customers use one Fanatics account and one FanCash balance across eligible products.
- Fanatics Markets currently operates in 22 states and four US territories, including California and Texas.
- Sports event contracts remain unavailable through Fanatics Markets in jurisdictions where Fanatics runs a regulated sportsbook.
Location Decides What Customers Can Use
The app does not offer every product everywhere.
Fanatics automatically adjusts the interface according to customer location. A customer in Pennsylvania, for example, can access regulated sports betting and online casino products, while someone in Texas or California can access Fanatics Markets instead.
Fanatics said:
“The app automatically tailors the experience to each customer’s location, creating a seamless journey for fans no matter where they are.”
The structure lets Fanatics keep one consumer brand while operating products governed by different rules. Sportsbooks and online casinos require state licenses, while Fanatics Markets offers event contracts through the federally regulated derivatives system.
Matt King, CEO of Fanatics Betting and Gaming, said:
“Sports fans have been asking for a better gaming experience, and this is it. Fanatics Sports & Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games.
“And because it’s Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem.”
One app to bet, trade, or play – available coast to coast. Everything you already use, now in one place, and every move earns FanCash. Spend it across Fanatics – on Tickets, Trading Cards, Merch and more. pic.twitter.com/y0ZcjTOduL
— Fanatics Sports & Casino (@FanaticsSports) September 2, 2026
Fanatics Markets Gives App Wider US Reach
Fanatics Sportsbook operates across 23 states and Washington, D.C., while Fanatics Casino is available in New Jersey, Pennsylvania, Michigan and West Virginia.
Fanatics Markets fills part of the geographic gap. Its current list covers Alabama, Alaska, California, Delaware, Florida, Georgia, Hawaii, Idaho, Maine, Minnesota, Mississippi, Nebraska, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Texas and Utah, plus four US territories.
That gives Fanatics a product in large markets such as California, Texas and Georgia despite those states not offering statewide regulated online sports betting.
Fanatics launched its prediction market business in December 2025 through a partnership with Crypto.com Derivatives North America. Fanatics Markets offers contracts tied to sports, finance, politics and culture.
The company has also been building more of the underlying market infrastructure itself. Fanatics agreed in July to acquire Water Street Labs and CX Clearinghouse from BGC Group. Water Street Labs holds CFTC registration as a designated contract market, while CX Clearinghouse operates as a derivatives clearing organization.
That deal gives Fanatics the infrastructure to operate its own federally regulated prediction market exchange rather than relying only on third party exchange access.
Fanatics said the wider app also ties every eligible bet, trade or casino play into FanCash:
“Fanatics Sports & Casino is the only sports app that rewards every bet, every trade and every play with FanCash.”
Customers can redeem FanCash across other Fanatics products, including merchandise, collectibles and tickets.
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