Super Technologies Acquires Maxbet Operations

Super Technologies is moving to deepen its position in Central and Eastern Europe through a planned acquisition tied to the Maxbet brand. The agreement focuses on Romania and Malta and still awaits regulatory clearance before completion.

Good to Know

• Deal covers Maxbet online operations in Romania and Malta.
• Financial details were not disclosed and remain confidential.
• Existing customers will continue using services without disruption during transition.

Control of operations and customer accounts will shift to Super Technologies once approvals are secured. Maxbet branding will remain part of the structure, becoming integrated into a broader regional strategy aimed at scaling digital betting and entertainment offerings.

Company leadership framed the transaction as part of a wider consolidation push across the CEE landscape, where competition among operators continues to intensify and localized brand recognition remains critical.

Adam Lamentowicz, chief commercial officer for CEE, said:

“The acquisition of Maxbet aligns with our consolidation strategy in the CEE region. It strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market.

“Romania is a key pillar of our growth strategy. This transaction enables us to accelerate both operational and commercial development through a diversified brand portfolio and a well-defined customer community.”

Integration plans include phased access to expanded platform features and shared infrastructure. Super Technologies said users will gradually benefit from broader product resources, improved experience design, operational standards, compliance processes, responsible gaming safeguards, and strengthened personal data protection frameworks.

Maxbet leadership pointed to the maturity of the Romanian sector as a major factor behind the development of the business to date.

Manuel Bauer, chief executive officer of Maxbet Online, said:

“Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution, continuous improvement, and dedication at Maxbet.”

Transaction arrives shortly after a corporate identity shift completed in December, when Superbet Group rebranded to Super Technologies. Management described that change as a signal of stronger emphasis on proprietary technology, platform development, and scalable product architecture rather than a purely regional sportsbook identity.

Operational brands across Brazil, Romania, Poland, Belgium, and Serbia continue running under their established names, with business to consumer activity unchanged in those jurisdictions.

Leadership adjustments preceded the rebrand. Founder Sacha Dragic assumed the role of sole chief executive officer in October after returning earlier to guide the organization as co chief executive. Jimmy Maymann stepped away from executive duties to rejoin the board, while Albert Simsensohn became deputy chief executive officer and Eamonn O’Loughlin took on responsibilities as chief operating officer.

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