Stake Enters Denmark With Five Year Licence

Stake has secured regulatory approval to launch online casino and sports betting services in Denmark under a five year licence, adding the country as its first entry point into the Nordic region.

Good to Know

• Danish launch follows approval of a five year online casino and sports betting licence
• Operations will run from new offices inside Parken Stadium starting 1 March 2026
• Entry into Denmark represents the first Nordic market for Stake and Easygo technology

Denmark often serves as a benchmark for regulated online gambling due to clear compliance rules, strong channelisation, and high digital adoption among players. Entry into such a mature ecosystem signals a calculated strategy rather than rapid market hopping, aligning with broader ambitions to scale in trusted jurisdictions across Europe and beyond.

A Calculated Nordic Entry

From 1 March 2026, Danish operations will be headquartered inside Parken Stadium, the national stadium of Denmark and home ground of FC Copenhagen. Locating offices within a major sports venue ties the brand closely to local culture while reinforcing credibility in a country where regulation and public trust play a central role in market success.

Players in Denmark will gain access to the full Stake platform, including casino titles, sportsbook functionality, and proprietary technology developed by Easygo. Product rollout focuses on localisation, compliance alignment, and user experience tailored to Danish expectations rather than a one size fits all global template. Such localisation has become increasingly important across European regulated betting markets, where authorities expect strong responsible gaming controls, data transparency, and region specific adaptation.

Peter Eugen Clausen, Managing Director at Stake Denmark, said:

“Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”

Denmark represents more than just another licence. Industry observers often classify the country as a proving ground for compliance driven growth models, where sustainable acquisition matters more than aggressive promotion. Success in such an environment can influence credibility when entering other tightly controlled jurisdictions across the Nordics and wider European Economic Area.

Brais Pena, Chief Strategy Officer at Easygo, said:

“Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”

Technology from Easygo will power the Danish platform, continuing a model where infrastructure, scalability, and compliance tooling remain centralised while front end execution adapts locally. Such structure allows faster regulatory onboarding while maintaining consistent backend performance across markets.

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