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Gambling, & Poker News
Gambling, & Poker News
Play’n GO has rolled out a new branded slot in collaboration with BetMGM, bringing imagery tied to Mandalay Bay Resort and Casino into regulated online markets across several United States states and Ontario.
Good to Know
Mandalay Bay Riches draws directly from well known areas of the Las Vegas property, including the Swimming Pool and Beach, Shark Reef Aquarium, and Skyfall Lounge. Visual design blends poolside relaxation, neon lighting, and rooftop nightlife themes rather than relying on standard casino imagery.
Distribution remains limited to BetMGM Casino and Borgata Online, positioning the release as a tailored content strategy tied closely to MGM Resorts International branding within regulated iGaming jurisdictions.
“Working with BetMGM on a fully bespoke exclusive is an opportunity to focus on what players recognise instantly – a destination, a mood, and the details that make it iconic,” Anna Mackney, Head of Commercial Region UK & US at Play’n GO, said. “Mandalay Bay Riches is designed to feel like an evening out at the resort, captured in colour, light, and atmosphere.”
BetMGM framed the launch as part of a broader effort to translate land based brand recognition into online casino engagement.
“Mandalay Bay Riches is an example of how we bring MGM Resorts International to our online casino players,” said Oliver Bartlett, Vice President of Gaming at BetMGM. “By partnering with Play’n GO on a fully bespoke title, we’re able to showcase the spirit and energy of Mandalay Bay in a fresh, immersive way.”
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