New Card Game Finds a Way Into Banned Sweepstakes Markets

A new card-based game is quietly entering two of the toughest US markets for sweepstakes gaming. The concept looks simple on the surface, yet the structure underneath raises real questions about how far operators can stretch newly passed laws.

Rather than offering a familiar casino lobby, the product leans on cards, battles, and progression. Behind that design sits a single digital currency that links back to real money play.

Good to Know

• California and New York both passed laws banning dual currency sweepstakes casino models
• Card Crush uses one currency called Mystery Coins instead of free coins and redeemable tokens
• Only players in California and New York can currently create accounts

A Card Game Appears Where Casinos Are Barred

B Two Operations, the group behind platforms like McLuck, SpinBlitz, and Hello Millions, now runs cardcrush.com in California and New York. Both states moved earlier in the year to outlaw traditional sweepstakes casino structures.

Instead of slots first, Card Crush presents itself as a peer to peer card battle game. Players build decks, face others in daily matches, and progress through tiers by opening Mystery Boxes. The presentation borrows heavily from online role playing card games, with progression and upgrades doing most of the work.

According to reporting from Sweepsy, the game describes itself as a sweepstakes coin version of a popular online RPG style experience.

One Currency Sits at the Center

The entire system revolves around Mystery Coins. Players earn them as cards level up in the background. Those same coins then unlock access to casino style games, including slots and live dealer tables.

Card Crush highlights that collectible cards alone carry no cash value. They cannot be redeemed for prizes. The coins, however, flow directly into casino play and can be redeemed for cash rewards.

Traditional sweepstakes sites usually rely on two currencies. One stays free to play, while the other converts into redeemable value. Card Crush removes that split and keeps everything under one coin.

Why California and New York Matter

California law targeting sweepstakes casinos takes effect Thursday. New York legislation signed earlier in the month already allows enforcement actions against operators that cross the line.

Despite those restrictions, Card Crush only accepts registrations from users located in those two states. Visitors elsewhere can view the site but cannot create accounts.

The approach suggests a calculated bet that a single currency card game falls outside the definition used by lawmakers when writing the bans.

While the card game acts as the entry point, the homepage still promotes online slots and live dealer casino titles. The message stays consistent throughout the experience. Play cards, earn Mystery Coins, then use those coins inside casino games.

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