FanDuel Casino Teams Up with Lady Luck HQ for Exclusive Partnership

FanDuel Casino has entered an exclusive partnership with casino content creator Lady Luck HQ, marking a new step in its strategy to engage online audiences and promote responsible gaming.

Good to Know

• Lady Luck HQ, led by Francine Maric, becomes FanDuel Casino’s exclusive ambassador.
• Maric will produce digital content, promote responsible gaming, and appear at live events.
• She is the most-subscribed female slots influencer on YouTube with over one million followers.

Under the new agreement, Francine Maric — known online as Lady Luck HQ — will work closely with FanDuel Casino to create original digital content, showcase slot games and promotions, and support responsible gaming initiatives. The collaboration will also see her appear at brand events and connect directly with FanDuel Casino’s player community.

Lady Luck HQ has built one of the largest online casino audiences in the world. With more than a million YouTube subscribers and an active presence across TikTok, Facebook, and Instagram, Maric has become a recognizable name in casino entertainment. Her slot play sessions, behind-the-scenes insights, and approachable personality have helped make casino content more relatable to mainstream audiences.

Maric’s early viral moment — a YouTube video featuring an $18,000 jackpot — helped propel her channel to the top of the streaming charts. Today, she is ranked as the most-followed female slot creator on YouTube and the second most popular slot streamer globally. Maric said:

“Partnering with FanDuel Casino is an incredible opportunity to expand what we’ve built with the Lady Luck HQ community. FanDuel is a brand that prioritizes both entertainment and responsibility, and I’m excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences.”

Daniele Phillips, Vice President of Marketing at FanDuel Casino, said the partnership aligns perfectly with the brand’s mission to grow its audience through authentic and engaging voices.

“Francine represents exactly what we look for in a brand ambassador — authentic, engaging, and community-driven,” Phillips said. “She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming.”

The deal strengthens FanDuel Casino’s growing ambassador network, which already includes internet personality Vegas Matt. The company views influencer partnerships as a key driver of community engagement and brand differentiation within the fast-growing online casino segment.

FAQ

Who is Lady Luck HQ?

Lady Luck HQ is the online brand of Francine Maric, a leading casino influencer known for her slot play videos and large social media following.

What does the partnership involve?

Maric will create exclusive digital content, highlight promotions, promote responsible gaming, and appear at FanDuel Casino events.

Why is FanDuel Casino collaborating with influencers?

The company wants to reach new audiences through trusted creators who already have strong connections with online gaming fans.

Who else represents FanDuel Casino?

The ambassador lineup also includes Vegas Matt and other influencers focused on gaming content and community engagement.

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