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Aristocrat Gaming took the spotlight at the Global Gaming Expo (G2E) 2025 in Las Vegas with the reveal of Monopoly Big Board Bucks — its first slot release under a new multi-year licensing deal with Hasbro. The collaboration merges two powerhouse brands in entertainment and gaming, setting the tone for Aristocrat’s next wave of branded casino titles.
Good to Know
- Monopoly Big Board Bucks is Aristocrat’s first game under its new partnership with Hasbro.
- The slot will roll out across North American casinos in early 2026 on the Baron Portrait cabinet.
- Hasbro is expanding its entertainment brands, including Monopoly, Yahtzee, and Battleship, into both online and land-based gaming.
The unveiling drew large crowds at Aristocrat’s G2E booth, where executives from both companies celebrated the launch. Built around the beloved Monopoly universe, the slot features familiar symbols like Mr. Monopoly, houses, hotels, and the famous Free Parking tile — all reimagined through Aristocrat’s advanced slot technology.
A New Spin on a Classic Brand
The Monopoly Big Board Bucks slot introduces an interactive Big Board Bucks Bonus, where players can collect property prizes, win cash bags, or trigger spins on the GO Jackpot Wheel. It’s a mix of nostalgia and innovation, tying Hasbro’s legacy gameplay with the visual and reward systems that modern slot fans expect.
Claire Hunter Gregson, Hasbro’s Director of Gaming Relationships, said:
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“Being a part of the grand unveiling of Monopoly Big Board Bucks at G2E reinforces our decision to partner with Aristocrat Gaming to bring fresh, bold ways to connect our brand to adult audiences. We are so excited to see the game hit casino floors and bring the Monopoly brand to life in a new way.”
A Broader Casino Push Bringing Back More Classics
Hasbro’s partnership with Aristocrat fits into its wider strategy to bring iconic brands into the global gambling space. In July, the company announced several partnerships aimed at reimagining its classic titles for casino and online players.
The toy and entertainment giant now collaborates with:
- Aristocrat for on-land slot machines.
- Evolution for online slots and live casino games.
- Galaxy Gaming for branded table games.
- Bally’s for digital integrations across online platforms.
The combined strategy aims to use familiar IPs to engage adult gaming audiences while maintaining Hasbro’s strong brand identity.
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The Rise of Branded Casino Games
Branded content has become a major growth area for gaming operators and suppliers. Players increasingly gravitate toward recognizable franchises that deliver both entertainment and familiarity. Aristocrat, already known for its success with licensed properties, has been expanding in this direction through both its social casino arm, Product Madness, and its physical slot portfolio.
In August, Product Madness launched NFL Super Bowl Slots, the first-ever free-to-play social casino title licensed by the NFL — underscoring the momentum behind branded content in both digital and land-based markets.
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