Aristocrat Interactive and FireKeepers Launch Michigan iGaming and Sportsbook

FireKeepers Casino Hotel in Battle Creek, Michigan has expanded its reach into digital gaming through a new partnership with Aristocrat Interactive, which is delivering a fully integrated iGaming and sportsbook solution.

Good to Know

• FireKeepers now offers an Aristocrat-powered sportsbook and iGaming platform.
• Players can connect digital rewards directly to on-site experiences.
• Aristocrat’s portfolio includes player account management, risk monitoring, and customer support services.

For years, FireKeepers Casino Hotel has worked closely with Aristocrat through its land-based operations. Now the relationship is entering a new phase.

Aristocrat Interactive iGaming & Sports Managing Director Nir Hakarmeli, said:

“FireKeepers has been a valued customer of the Aristocrat family for many years, and we’re excited to bring their gaming experience into the digital space.”

Hakarmeli noted that the new solution combines Aristocrat’s experience with FireKeepers’ commitment to high-quality gaming. The partnership provides advanced sportsbook technology, an integrated player account management system, and a suite of services such as responsible gaming tools, fraud monitoring, and payments.

FireKeepers CEO Frank Tecumseh highlighted how the collaboration will bridge the casino’s on-site and digital offerings. He said:

“This marks a significant step forward for FireKeepers as we seek to progressively grow our digital presence. Aristocrat Interactive’s technology and services allow us to integrate our digital gaming into our brick-and-mortar rewards program, generating the best returns for everyone who interacts with the FireKeepers brand.

Players can now link their iGaming rewards with physical visits to the casino, creating a seamless connection between digital play and in-person entertainment.

The casino already offers a large-scale venue with 2,700 slot machines, 63 table games, a 21-table live poker room, and a 446-room hotel. With Aristocrat’s interactive technology, FireKeepers aims to extend that entertainment experience into the online market and give guests more flexibility in how they play.

Those who are looking to visit the casino, there are also plenty of hotels nearby the Firekeepers in case you wish to keep the leisure and sleep separate.

The post Aristocrat Interactive and FireKeepers Launch Michigan iGaming and Sportsbook appeared first on iGaming.org.