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Hard Rock Games, the social gaming arm of Hard Rock Digital, has added a familiar face to its lineup. Actor and television host Mario Lopez will represent the brand in its latest campaign tied to Jackpot Planet, the company’s free-to-play casino app.
Good to Know
- Mario Lopez is now Brand Ambassador for Hard Rock Games
- Spin Like A Star campaign will run across TV, print, digital and in-game channels
- Jackpot Planet links Vegas-style slots with Hard Rock loyalty rewards
A Star Power Match
“I’ve always been a huge fan of Hard Rock, so joining Hard Rock Games and being part of Jackpot Planet just feels like a perfect fit,” Lopez said. “I’m excited to bring that same fun and energy to players everywhere and help make their experience as awesome as the brand itself.”
Lopez will serve as the face of Spin Like A Star, a campaign that blends Hard Rock’s entertainment focus with its growing digital presence. The effort spans television, online, print, and even in-game promotions, making Lopez a visible figure across multiple channels.
Hard Rock Jackpot Planet
Hard Rock Jackpot Planet launched recently as a free-to-play social casino app. The platform mixes Vegas-style slots with loyalty rewards from Hard Rock International, giving players both digital entertainment and real-world benefits through the Unity by Hard Rock program. Play online earns tier credits that connect directly to Hard Rock’s wider rewards ecosystem, from restaurants to hotels.
5BTC or 111% + 111 Free Spins!
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Daniel Kajouie, Managing Director of Hard Rock Games, explained the choice:
“Mario Lopez is the ultimate embodiment of the Hard Rock spirit — charismatic, energetic and deeply connected to entertainment and culture. His passion for the Hard Rock brand and natural ability to engage audiences make him the perfect partner for Jackpot Planet and our ‘Spin Like a Star’ campaign. We’re excited to have Mario on board to help us bring the thrill of our social games to fans everywhere.”
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