New Jersey Proposes New Responsible Gaming Rules for Online Operators

New Jersey regulators want stricter responsible gaming standards for online platforms. The Division of Gaming Enforcement (DGE) has issued a proposal requiring operators to introduce automatic checks and proactive measures when accounts display signs of problem gambling.

Good to know

• New triggers include deposit thresholds, excessive logins, and repeated “cool-off” requests.
• Operators must appoint a Responsible Gaming Lead to oversee at-risk players.
• Birches Health secured $20m in September 2025 to expand partnerships and clinical support.

Automatic Reviews for Risky Player Behavior

Under the proposal, any account meeting specific criteria will be flagged for review. Among the triggers: single-day deposits over $10,000, or $100,000 in deposits within 90 days. Other warning signs include multiple visits to the self-exclusion page without follow-through, two “cool-off” requests within 30 days, or repeatedly raising deposit and loss limits.

Frequent activity is also a concern—if a player logs in 50% more than usual compared to the prior two weeks, the account would be flagged for review.

The Role of the Responsible Gaming Lead

Every operator in New Jersey would need to designate a Responsible Gaming Lead, tasked with tracking at-risk accounts and ensuring players receive proper assistance. The RG Lead could also be responsible for shutting down accounts when warning signs persist.

The DGE outlined a mandatory three-step intervention process:

1. Initial Outreach: An email explaining responsible gaming tools and available resources.
2. Account Restriction: Access to betting would be limited until the player watches a DGE-approved tutorial.
3. Direct Contact: The RG Lead must call or video chat with the player. If three attempts go unanswered, the account will be suspended until contact is made, and potentially closed if risk continues.

Wider Push for Safer Play

The move comes as regulators nationwide continue to tighten oversight around gambling-related harm. New Jersey, one of the largest online betting markets in the U.S., has been at the forefront of both expansion and regulation. Birches Health’s $20 million funding round in September also reflects growing investment in clinical partnerships designed to complement state-level responsible gaming policies.

By combining stricter compliance with new intervention steps, the DGE aims to create a more proactive system that identifies risk earlier and protects players more effectively.

These new responsible gaming proposals arrive shortly after the DGE reported that New Jersey’s gaming revenue for August 2025 hit $642.2 million, a 15.7% increase from the previous year.

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