Kindbridge Launches Colorado Program to Support Military Members Facing Gambling Harms

Kindbridge Research Institute (KRI) has introduced a new statewide program in Colorado designed to help military personnel and their families cope with gambling-related mental health challenges. The initiative, called Stigma Stand Down, focuses on breaking isolation, providing support, and reducing the risks linked to compulsive gambling.

Good to know

• Colorado has over 60,000 active-duty, guard, and reserve service members
• Military personnel are up to 3.5 times more likely to develop gambling disorders than civilians
• Free, confidential therapy sessions are offered through Kindbridge Behavioral Health

The program arrives at a time when legalized sports betting continues to expand and football season drives a surge in betting activity. KRI said the effort is intended to normalize conversations around mental health, PTSD, depression, substance use, and gambling harms within the military community.

“Stigma is a silent enemy that leaves our service members and veterans isolated, harming their families, units and mission readiness,” said Mark Lucia, director of programming at KRI.

Through its partnership with Kindbridge Behavioral Health, the initiative provides free therapy sessions for service members and their families. Participants can also access an anonymous Gambling Self-Check tool that delivers personalized feedback, offering an early pathway to intervention before issues escalate.

Research shows military members face heightened risks compared to civilians. Stress from active duty and the transition back to civilian life are both identified as triggers that can fuel gambling problems. KRI estimates gambling disorders are up to 3.5 times more prevalent in military populations.

Industry voices have also raised alarms. BetMGM’s director of responsible gambling, Rich Taylor, co-authored a piece for the National Council on Problem Gambling this summer, highlighting that nearly 40% of veterans who seek treatment for gambling addiction have attempted suicide. The figure underscores how urgent targeted support programs are for this community.

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