NOVOMATIC Completes Sale of ADMIRAL Austria to Tipico

One of Austria’s biggest gaming transactions has been finalized. NOVOMATIC AG has officially sold ADMIRAL Austria to Tipico Group after receiving regulatory clearance, marking a major shift in the country’s gaming market while preserving a long-term technology partnership.

Good to Know

• NOVOMATIC AG finalized the sale of ADMIRAL Austria to Tipico Group.
• ADMIRAL will still use NOVOMATIC gaming technology under the new ownership.
• NOVOMATIC plans to focus more heavily on international growth markets.

The deal was completed once approval was secured from all relevant authorities. Although ownership now rests with Tipico, ADMIRAL Austria will continue using NOVOMATIC’s gaming technology solutions. This structure allows NOVOMATIC to keep a strong footprint in the domestic market while freeing resources to push harder internationally.

Stefan Krenn, executive board member of NOVOMATIC AG, framed the move as part of a bigger strategy:

“The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”

For Tipico, already a well-known sports betting operator in Europe, the acquisition solidifies its place in the Austrian gaming landscape. CEO Axel Hefer praised the deal and emphasized the synergies between the two companies:

“We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products, and a high focus on player protection. Our future collaboration is very good news for our customers.”

By bringing ADMIRAL Austria under its wing, Tipico not only expands its presence but also strengthens its ability to compete with other international operators active in the region.

NOVOMATIC remains one of the largest gaming technology companies in the world. It operates in 45 countries and exports products and services to over 130 markets. The group’s business extends across more than 1,400 venues, ranging from electronic and traditional casinos to video lottery terminal sites, operated both directly and through rental models.

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