MIXI Takes Control of PointsBet After Shareholder Approval

The ownership landscape in Australia’s gaming market has shifted once again. MIXI, a Japanese entertainment group, has secured majority control of PointsBet through its local arm, MIXI Australia. The deal follows months of speculation and competing offers, leaving investors with a clear outcome.

Good to Know

• MIXI now owns 51.86% voting power in PointsBet.
• The offer price was $1.25 per share, closing on September 12.
• Betr’s takeover bid was officially rejected earlier in July.

MIXI confirmed that PointsBet is now “a controlled subsidiary of MIXI Australia,” after acquiring around 179.3 million shares. The move gives the company effective control, and it has no plans to raise the offer further. In a statement, MIXI urged shareholders to accept quickly:

“Shareholders should not delay their acceptance in the expectation of any further price increase.”

The offer will close at 7 p.m. Melbourne time on September 12, and MIXI made it clear that its price is both final and fair. By securing more than half the voting rights, the group has cemented its influence over one of Australia’s most recognizable gaming operators.

Even though MIXI now holds control, Australian law brings in a catch. Due to the 3% creep rule, MIXI cannot acquire additional shares for six months. This means the next expansion of its stake will have to wait until 2026, leaving room for market speculation on how the strategy evolves.

The Betr Question

While MIXI’s deal brings stability, Betr’s earlier interest in PointsBet still lingers in conversations. The U.S. fantasy sports and betting company had made a competing all-scrip takeover offer, which PointsBet ultimately dismissed. PointsBet cited cash concerns and “unattractive” business aspects as reasons for turning away Betr’s approach.

MIXI has been very clear on where it stands regarding any collaboration with Betr. The company stated:

“Amongst other things, this means that Betr will not be able to achieve control of PointsBet nor realise the synergies estimated in its replacement bidder’s statement. MIXI does not intend to engage (nor to procure PointsBet engages) in any such collaboration with Betr.”

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