World Series of Poker Launches Vlogger Program for Content Creators

Poker vlogging has exploded in recent years, building loyal audiences on YouTube and social media. Now the World Series of Poker wants to bring those creators closer to the action with a structured program that rewards them for promoting the WSOP brand.

Good to Know

• Program open to YouTube poker vloggers with at least 5,000 subscribers.
• Perks include tournament buy-ins, media passes, hotel stays, and financial incentives.
• Top-tier vloggers must commit exclusively to WSOP branding.

During the 2025 series at Horseshoe and Paris Las Vegas, officials clamped down on filming in the tournament area, frustrating many content creators. The new initiative flips that policy. Qualified vloggers can now apply for a WSOP media pass, giving them official permission to film at the tables.

In addition, the program introduces financial rewards tied to view counts. For example, vloggers can earn $5,000 if a video hits one million views in a month, and $10,000 if it crosses 2.5 million. WSOP officials said the plan helps “share the excitement of the WSOP with the world.”

Who Can Join

To qualify, a creator must be at least 18 years old, run a YouTube channel with 5,000 or more subscribers, and ensure at least 60% of their content is poker-focused. Participants also agree to produce at least three videos of 30 minutes or more per month, and cannot display outside sponsors or logos while representing WSOP.

The Four Tiers of Vloggers

The program divides creators into four categories, each with its own set of perks:

Emerging Vlogger (5,000–25,000 subs)

• WSOP Circuit buy-ins up to $3,000
• WSOP media pass

Rising Vlogger (25,000–100,000 subs)

• WSOP Circuit buy-ins up to $3,000
• Media pass
• Complimentary accommodations
• Eligible for incentive payouts

Established Vlogger (100,000+ subs)

• Circuit buy-ins up to $30,000 per month
• Media pass
• Complimentary hotel suite
• Incentives plus creative support, including professional video editing help

Elite Vlogger (250,000+ subs)

• All previous benefits plus a personalized yearly package of buy-ins and customizable perks
• Must represent WSOP exclusively

By formalizing the role of poker vloggers, the WSOP recognizes their growing influence in shaping how fans engage with the game. Creators not only bring visibility to the series but also give viewers a behind-the-scenes look that traditional media doesn’t capture. For vloggers, the program offers stability, exposure, and a path to make poker content a sustainable career.

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