Aristocrat Gaming Launches Know Your Max Responsible Play Campaign

Aristocrat Gaming has launched Know Your Max, a new responsible gaming campaign that expands the company’s existing Positive Play Initiative. The program provides players with access to tools such as timers, personal betting limits, and exclusive video content from the Beyond the Reels series.

Good to know

• The Positive Play Initiative was first introduced in 2023 to promote safer gambling habits.
• Know Your Max connects with the American Gaming Association’s Responsible Gaming Education Month, held each September.
• Players can use new features including timer tools and customizable limits.

The initiative is part of Aristocrat’s broader effort to promote informed and safer play. By expanding Positive Play, the company aims to place more practical resources in the hands of consumers while reinforcing industry-wide education around gambling responsibility.

Megan Tobin, Aristocrat Gaming’s SVP and Head of Regulated Marketing, said:

“We’re incredibly proud of the impact Know Your Max has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business. By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”

The campaign aligns with the AGA’s Responsible Gaming Education Month 2025, which carries the theme “Play Smart from the Start.” The AGA emphasizes that gambling is most enjoyable when players set boundaries and maintain the right mindset.

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