NFL Super Bowl Slots Launches as First NFL Licensed Social Casino Game

Product Madness, the social casino arm of Aristocrat Leisure Ltd., has released NFL Super Bowl Slots, the first free-to-play social casino game licensed by both the NFL and NFL Players Association (NFLPA). The mobile title is available globally for players aged 18 and over on iOS and Android.

Good to know

• NFL Super Bowl Slots lets players choose from all 32 NFL teams for team-branded content.
• Dallas Cowboys linebacker Micah Parsons is the launch brand ambassador.
• The game builds on Aristocrat’s 2023 rollout of NFL-themed slot machines in land-based casinos.

Developed with the NFL and NFLPA, the game blends slot-style play with professional football themes. Players can progress from “Prospect” to “Hall of Famer,” access highlights and rivalries through NFL Films, and play bonus features like “Quarterback Rush” and “Daily Drills.”

Matt Labbat, Senior Vice President at Product Madness, explained:

“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love.”

The launch extends the NFL’s partnership with Aristocrat, which introduced NFL-themed machines in casinos last year. Now, Product Madness brings that collaboration to digital platforms, creating new ways for fans to interact with the league.

Ed Kiang, NFL vice president of video gaming, said the title offers fans “a free-to-play gaming experience right at their fingertips” while showcasing team pride and league excitement.

NFL Players Inc. president Matt Curtain added:

“Through this collaboration with Aristocrat and Product Madness, we have a unique opportunity to bring the thrill of the NFL to life in the social casino space.”

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