BC.GAME Secures Kenyan Licenses to Boost African Expansion

BC.GAME has taken a major step in its African growth strategy after its subsidiary Blockdance Africa Limited received dual approvals from Kenya’s Betting Control and Licensing Board (BCLB). The company now holds both a Public Gaming Licence and a Bookmakers Off-the-Course Licence, allowing it to operate fully regulated betting services in the country.

Good to know

• Kenya is one of Africa’s fastest-growing betting markets.
• BC.GAME gained both a public gaming and bookmaker license, valid through 2026.
• The company plans localized offerings tied to sports and cultural initiatives.

Kenya has become a key entry point for operators eyeing Africa, with its tech-savvy youth population and strong sporting culture driving betting demand. Regulatory standards have tightened in recent years, raising licensing fees and compliance checks. BC.GAME’s approval reflects its ability to meet these requirements while positioning itself in one of the continent’s most competitive environments.

A spokesperson for the operator noted:

“This milestone underlines our long-term commitment to Africa. Kenya is not just a market—it’s a hub for innovation and opportunity, and we’re proud to be part of its regulated ecosystem.”

The company plans to engage with local sports and cultural projects as part of its rollout, showing a strategy focused on community connection as well as gaming.

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