Incentive Games Makes UK Debut With Jumpman Gaming Deal

ncentive Games has officially stepped into the UK’s real-money gaming space after sealing a new partnership with iGaming network giant Jumpman Gaming Ltd. The move marks a major step in the company’s global growth plan and follows its recent UK Gambling Commission (UKGC) licence approval in March 2025.

Good to know

• Jumpman Gaming runs one of the UK’s fastest-growing networks of casino and bingo brands.
• This is Incentive Games’ first real-money launch in the UK market.
• The deal includes crash, arcade, and tower-style titles for UK players.

The collaboration will see Incentive Studios, the real-money division of Incentive Games, bring its first titles to UK audiences via Jumpman’s extensive network. Known for its white-label model and wide brand reach, Jumpman offers an ideal launch platform for Incentive’s entry into this highly competitive market.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said:

“We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.”

Testing the Market Before a Wider Rollout

The initial rollout will focus on popular crash, arcade, and tower-style games. This pilot phase will help Incentive Games collect feedback from UK players, refine its offerings, and ensure strong market fit ahead of a larger release.

Ambika Zutshi, Head of Casino Operations at Jumpman Gaming, commented:

“We’re always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network.”

With over a decade of experience in creating engaging and retention-focused gaming products, Incentive Games now aims to use the UK as a launchpad for future European expansion. The company’s player-centric approach, coupled with Jumpman’s reach in the bingo and casino market, positions this partnership to make an impact quickly.

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