Crown Coins Partners With SRO America for GT World Challenge Event

Crown Coins Casino is stepping into the motorsports spotlight as the title sponsor of one of North America’s top GT racing events. The digital sweepstakes casino will headline the upcoming race weekend at Road America, giving fans a mix of high-speed racing and interactive entertainment.

Good to know

• Crown Coins Casino is now the title sponsor of the GT World Challenge America weekend at Road America from August 15–17.
• The partnership includes on-site fan experiences, digital game launches, giveaways, and influencer appearances.
• Crown Coins Casino operates legally in over 40 U.S. states and Canada, offering sweepstakes-based gameplay with redeemable prizes.

SRO America has officially partnered with Crown Coins Casino for the Road America GT World Challenge America event, which will now be known as the Crown Coins Casino GT World at Road America. The event is set to run August 15–17 in Plymouth, Wisconsin, and will feature over 100 race cars across six series.

Highlighting the weekend will be two 90-minute GT3 races featuring elite car brands like Ferrari, Porsche, McLaren, Audi, Mercedes-AMG, Lamborghini, and others. Full-service pit stops and driver swaps will add to the action.

Greg Gill, President and CEO of SRO America, welcomed the new title sponsor with enthusiasm:

“We’re thrilled to partner with Crown Coins Casino for this exciting new chapter. Their commitment to creating interactive fan-first experiences aligns perfectly with our mission to deliver world-class motorsport entertainment. We are always seeking new ways to determine how we can better connect with our audience, and this is an exceptional avenue to be exploring together.”

Crown Coins GT World Goes Live

To mark the occasion, Crown Coins Casino will debut a new themed game called Crown Coins GT World, available exclusively during race weekend at Road America. Fans attending the event can expect giveaways, limited-edition merchandise, and appearances by digital influencers. The activation is designed to blur the lines between gaming and live events, offering fans a new kind of trackside engagement.

Ben Joffer, CEO of Crown Coins Casino, summed it up:

“Crown Coins Casino was built for moments like this – where fans, games, and adrenaline collide. Our partnership with SRO America celebrates that edge where digital excitement meets real-world racing. With Crown Coins GT World launching trackside, we’re not just letting fans play – we’re inviting them to be part of the action.”

The partnership won’t stop at Road America. Crown Coins Casino is also set to have a presence at the Indianapolis 8 Hour, taking place October 16–19 at the iconic Indianapolis Motor Speedway.

A Fast-Growing Casino Brand

Crown Coins Casino, launched in 2023 by Sunflower Limited out of Manchester, New Hampshire, operates as a sweepstakes-based online casino available in more than 40 U.S. states and Canada.

The platform offers two types of virtual currency: Crown Coins (CC) for casual play and Sweeps Coins (SC), which can be redeemed for real-world rewards like cash or gift cards once users meet a 1x playthrough requirement. No real money deposits or withdrawals are involved, making it a compliant entertainment option in most U.S. jurisdictions.

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