U.S. Bettors Spend Far More Than Global Average in June

The U.S. gambling market continues to outpace global trends, with American bettors depositing and wagering more than their international counterparts, according to a new report by Optimove. Despite a seasonal lull in sports, American players still spent far more than the global average across both casino games and sports betting platforms.

Good to know

• American bettors deposited an average of $589 in June—2.6 times higher than the global average of $211.
• Casino betting in the U.S. reached $8,114 per player, compared to $1,328 globally.
• Sports bettors in the U.S. wagered $932 on average, even during the slowest part of the sports calendar.

Data from Optimove’s June 2025 U.S. Gaming Pulse Report shows just how far ahead the U.S. market remains. With over 3.2 million domestic consumers analyzed (and more than 21 million globally), the research found American players deposited far more money into betting accounts—up 8% year-over-year. Global players also increased deposits by 8%, but U.S. totals remained more than double.

Casino bettors in the U.S. were especially aggressive, placing an average of $8,114 in wagers during June. That figure dwarfs the global average of $1,328, making it more than six times higher.

Sports betting holds strong despite June slowdown

While sports betting volume saw a drop in June, the U.S. still outperformed the rest of the world. American players wagered an average of $932 for the month—2.7 times more than international bettors. However, both markets saw a year-over-year dip: 9% for the U.S. and 7% globally.

June typically marks a quiet period in the sports calendar. The NBA and NHL seasons have just wrapped, major European soccer leagues are off, and college football is still weeks away. But even considering those factors, the dip in betting activity surprised analysts.

Casino growth higher in U.S., loyalty stronger abroad

While American bettors continue to wager more, global players appear more loyal to their favorite platforms. Retention among international users stood at 69%, compared to 64% in the U.S. The global market also outpaced the U.S. in active days per user: 8.6 compared to 7.7.

Still, casino growth is one area where the U.S. leads clearly. American casino player volume grew by 38% year-over-year in June, much higher than the global growth rate of 14%. That increase reflects the success of targeted marketing and platform expansion by U.S. gambling operators.

Optimove, the B2C marketing technology firm that published the study, partners with iGaming and sports betting companies to help them improve customer engagement and retention. Their monthly reports provide a snapshot of consumer behavior in real money gaming.

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