LeoVegas Extends Kambi Deal While Tipico Platform Build Continues

LeoVegas is sticking with Kambi a little longer, even as it continues moving its sportsbook operations in-house. The two companies have agreed to extend their partnership until the end of 2027, adding more clarity to what has been a closely watched transition.

Good to know

• LeoVegas extended its Kambi partnership through 2027.
• The deal includes long-term access to Kambi’s Odds Feed+.
• LeoVegas says its Tipico platform integration is still on schedule.

The updated agreement adds another two years to the relationship, which started back in 2016. It also includes access to Kambi’s Odds Feed+ service beyond 2027. That tool provides live traded odds across a broad range of events, allowing LeoVegas brands like BetMGM and BetUK to keep tapping into Kambi’s pricing models.

The timing of this extension raised some eyebrows, as it came just months after LeoVegas’ parent company, MGM, acquired Tipico’s U.S. betting platform to build out its own sportsbook infrastructure. MGM originally said that its proprietary solution would roll out to LeoVegas’ core markets in early 2024, with full integration expected by the end of the first half of the year.

But that timeline now appears more flexible. Kambi stated that LeoVegas would continue its migration process over the course of the new deal, which will run through 2027. That suggests the internal shift may take longer than originally planned.

Despite the renewed Kambi partnership, LeoVegas confirmed the Tipico migration is still underway. “The extension with Kambi is a natural part of our strategy to ensure business continuity while the integration of our proprietary Tier 1 sports betting product remains on schedule,” a LeoVegas spokesperson said.

North America remains out of scope for the new platform since BetMGM operates there as a joint venture between MGM and Entain. That partnership uses Entain’s sportsbook tech across the U.S. and Canada, so any platform changes from the Tipico deal apply only to other international brands.

Kambi CEO Werner Becher welcomed the continued relationship saying:

“While we look forward to another two years of turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”

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